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23 Oct 2025
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23 Oct 2025
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A popular Irish beauty influencer's award-winning product range has made its regional debut at a Waterford store.
For the very first time, KASH Beauty by Keilidh Cashell has set down roots at the Boots store at Georges Court Shopping Centre, as well as other Boots branches nationwide.
The range of products - from the viral Liquid Silk face and body illuminator to the show-stopping eyeshadow palettes - are now available to purchase in stores after launching on May 26.
Keilidh - who exploded onto the beauty scene in 2015 - is Ireland's most followed makeup artist and beauty content creator and has amassed over four million followers across social media.
She has appeared as the face of a global campaign with Morphe Cosmetics, featured as a judge on RTE’s Glow Up Ireland, and collaborated with some of the world’s biggest influencers including Manny MUA and James Charles.
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