'I started with dad at seven' - Waterford fishmonger joins elite club with new award

Liam Burke of Billy Burke Fish and Poultry shop in Waterford has been certified as one of only five Master Fishmongers in Ireland.

Liam reeled in this major honour last week, achieving the prestigious Master Fishmonger Standard, a top-tier UK certification that recognises exceptional skill, knowledge, and commitment within the fishmonger trade.

To earn this distinguished accolade, Liam was required to demonstrate excellence across a rigorous set of competencies, including advanced knife skills, in-depth product knowledge, responsible sourcing, sustainability practices, and outstanding customer service.

He was nominated through Bord Iascaigh Mhara’s (BIM’s) Seafood Academy, a dedicated national forum established in July 2025 to support and elevate independent fishmongers. The Academy aims to strengthen business development, enhance commercial sustainability, and ensure long-term financial viability within Ireland’s seafood retail sector.

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The Forum plays a pivotal role in raising industry standards nationwide by fostering collaboration and professional development.

Speaking after the ceremony in London, Liam said: “Today has been a truly humbling experience, and achieving this standard brings into focus all the places fish has taken me throughout my career. I started working in the shop with my dad when I was just seven years old, and even then I knew this was my passion. Fifty years of working around the clock — from fish auctions and hauling boxes off boats at 5 a.m., to filleting and preparing product for our customers — have all led to this moment, and I couldn’t be prouder. Our customers have always been king in our eyes, and this recognition is another layer of pride I’m honoured to bring back to the shop.”

Speaking at the official awards ceremony at Fishmongers’ Hall, London, BIM’s head of Business Intelligence, Paul Ward said, “This is a landmark day for Ireland’s independent fishmongers, celebrating the expertise and dedication of local fishmongers and reinforcing the importance of high professional standards in delivering quality seafood to consumers.”

“These professionals represent the very best of the industry - the skill, the passion, and the dedication required to deliver top-quality seafood to Irish consumers every day.”

Mr Ward said today’s recognition signals a bright future for Ireland’s seafood retailers, setting a new benchmark of excellence and celebrating the people who keep Ireland’s coastal and culinary traditions thriving.