15 Aug 2022

Top German journalists ‘dig’ Waterford

Three million Germans to read all about Ireland’s top gardens.

Nine top journalists and bloggers from Germany – representing various print and online publications with a combined readership of almost three million people or potential German holidaymakers – are exploring the wonderful gardens in Waterford and Ireland’s Ancient East this week, as guests of Tourism Ireland and Fáilte Ireland.

Their action-packed itinerary included visits to the Lafcadio Hearn Japanese Gardens in Tramore and GROW HQ café and food education centre in Waterford city. They also enjoyed dinner in The Bay Tree Bistro and an overnight stay in the Fitzwilton Hotel.

“Tourism Ireland was delighted to invite this group of influential journalists and bloggers to come and discover some of the beautiful gardens of Ireland’s Ancient East,” said Zoë Redmond, Tourism Ireland’s Central Europe manager. 

“Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the excellent tourism experiences on offer here to almost three million potential German holidaymakers.”

Earlier this year, Tourism Ireland launched a new strategy to boost tourism from Germany, setting out challenging and ambitious targets which will see Ireland welcome 800,000 German visitors per year by 2021, representing growth of +20%. This will result in revenue generated by holiday visitors increasing by +27% to €375 million per year.

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