Research shows Irish women's attitude to beauty has changed during Covid-19

placeholder image — Research shows Irish women's attitude to beauty has changed during Covid-19

New data has found that more than three-quarters of Irish women (76%) have embraced home grooming with the 1,200 females surveyed giving themselves an average rating of 3.1 out of 5 for their efforts.

The research, conducted by EVOKE, revealed that despite this overall success, almost half (46%) have already booked an appointment at the salon for when they reopen after Covid-19 restrictions are lifted with 61% stating that they intend to return to their pre-quarantine beauty habits when lockdown comes to a close.

While the majority (70%) were thankful to not have had any home grooming misfortunes, almost 1 in 5 (17%) confessed to having home hair dye and eyebrow mishaps when left to their own devices. Unsurprisingly over half (55%) missed getting their hair done during quarantine while almost one third (29%) admitted to visiting the beautician once a month pre COVID

41% indicated they will go for a more natural look post-quarantine with almost one quarter (22%) confessing to EVOKE that they will no longer attend a beautician to get their nails done post lockdown, content now to do them themselves.

48% of Irish women have said that they are not concerned about returning to a salon or a beautician confident that any guidelines in place will be adhered to while 60% would like to see a video or images of how a salon will operate before going.

EVOKE is Ireland's premier website for Irish females and is read by 75% of Irish women aged 24-44.

Speaking of these findings, Laura Bermingham, Beauty Editor of EVOKE said: “Our EVOKE survey goes to show how loyal Irish women have been to the professional beauty services they know and love. During lockdown, we all had to cater to our beauty needs and grooming so DIY treatments became the norm. I predict people will combine professional and at-home beauty going forward, it's more cost-effective and saves time!"

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