Top American travel agents check out Waterford
They’re all members of Virtuoso – an international network of luxury travel agencies – and they are visiting Ireland for the very first time. The aim of their visit is to showcase some of the many things to see and do here for high end American travellers, and to really enthuse the travel agents about selling Ireland.
One of the highlights of their action-packed trip was a guided tour of the House of Waterford Crystal.
“We’re delighted these travel agents took time out of their busy schedules to come and experience our luxury tourism offering and see for themselves what Waterford and Ireland have to offer their clients,” said Alison Metcalfe, Tourism Ireland’s head of North America.
“This is a first-time visit for all of the travel agents, so our aim is that when they return home they will really knowledgeable and enthusiastic about the destination, helping to secure a greater share of their business for Ireland."
Ms Metcalfe said Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. "The most recent CSO figures, for January to August, indicate growth of +5% in arrivals from North America over the same eight-month period last year. Tourism Ireland is undertaking an extensive programme of targeted promotional activity to continue to grow North American visitor numbers and, in particular to encourage more holidaymakers to explore our regions and less-visited attractions during the shoulder and off-season months," she added.