Penneys is planning to launch an online shopping service where items can be ordered online and collected in store.
According to reports in the Journal, Primark CEO Paul Merchant told a group of analysts that they are looking at rolling out and click-and-collect option for customers of the hugely popular retailer.
The new online shopping option will be brought in as a trial with the retailer saying they will remain focused on developing and improving their stores in the meantime.
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