10 Aug 2022

House of Waterford Crystal joins Tourism Ireland for sales blitz to California

House of Waterford Crystal joins Tourism Ireland in sales blitz to California

House of Waterford Crystal joins Tourism Ireland for sales blitz to California

Tourism Ireland, together with a delegation of 21 tourism enterprises including House of Waterford Crystal, undertook a three-day sales blitz to the United States recently. 

The Jump into Ireland travel trade and media blitz involved 14 Irish tourism companies and seven American tour operators visiting the key Californian regions of Los Angeles, Silicon Valley and Orange County.Their busy schedule included a B2B event in each city, showcasing their products to the American travel professionals via a 60-minute interactive presentation on stage. It also included opportunities for networking with travel and lifestyle journalists.

California is an important market for Irish tourism and the Jump into Ireland event provided a useful opportunity to cement the links that exist between this part of the US and Ireland, in addition to highlighting ease of access (with direct flights to Dublin from San Francisco and Los Angeles) and what is new and exciting in Ireland.

“Tourism Ireland has prioritised North America as a market which offers a strong return on investment in terms of holiday visitors and expenditure,” said Tourism Ireland’s head of North America Alison Metcalfe. 

“Our Jump into Ireland sales blitz to Silicon Valley, Orange County and Los Angeles provided an excellent platform to kick-start our promotional effort for 2019 and to spread the word about the many great things to see and do right around Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting Americans with the greatest potential to travel to Ireland, will deliver further growth.” 

This is the last of Tourism Ireland’s Jump into Ireland events for 2018. Previous Jump into Ireland events this year have visited Boston, Chicago, Seattle, Houston, Tampa and Atlanta.

Pictured above: John Callely (Portmarnock Hotel) Stephanie Hayes (Clontarf Castle) David McCoy (House of Waterford Crystal), David Wardell (Irish National Stud and Gardens), Alison Metcalfe (Tourism Ireland), Ellen McNulty (Lynott Tours), Shane Clarke (Tourism Ireland) and Gina Biggins (Fáilte Ireland) at the Jump into Ireland sales blitz in the Beverly Wilshire Hotel, Los Angeles.

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