Waterford coffee brand takes Aldi stores by storm
Waterford coffee producer, Coffee Warehouse, had cause to celebrate as its new coffee brand “South Coast Coffee”, took to the shelves of 130 Aldi stores throughout the country recently.
South Coast Coffee is the new brand developed by Coffee Warehouse, which has produced a wide range of popular coffee blends including Viking City Roast, Copper Coast Roast and the award-winning Coffee House Lane Blend 1690, which has
picked up two Blas na hEireann bronze awards in the best coffee category.
The development came about as part of the “Grow with Aldi” initiative, in partnership with Bord Bia. The programme, designed to help small to medium food and drink businesses secure a retail listing, sees South Coast Coffee debuting on the retailers’
shelves this autumn.
Mark Bergin, founder of Coffee Warehouse was delighted to participate in the Grow with Aldi programme. “It’s a fantastic boost for the company and a strong endorsement of the new blend. Throughout the journey, we have been aided and assisted by Aldi and Bord Bia with mentoring and technical advice delivered by industry experts, which gives us the impetus and focus to grow and further develop our product offering," he said.
“Becoming a core line Aldi listed product also gives the brand-wide exposure in new markets. This result for the company will mean increased production levels and we’re more than ready for that challenge. When we bought our first Toper roaster
back in 2011 it was a massive investment and one that caused us many sleepless nights," Mark continued.
"However, it showed our intent and commitment to growing the business. Since then, not only have we moved into a new 6,000 square foot roasting and production facility, we have also installed new high capacity roasters and an automated packing line, which allows us to cope with the demand from this new contract.”
“From Day One, delivering to new markets was always part of our business strategy, and to be listed in 130 nationwide Aldi stores is the realisation of that objective," he added.
The history of coffee roasting in Waterford goes back centuries to 1690. John Aikenhead was the visionary who first brewed and distributed coffee in Ireland, from his coffee house in the aptly named Coffee House Lane, and the Coffee House Lane
Blend 1690 pays homage to the significant role Waterford played in bringing coffee to the Irish public.
For more information about South Coast Coffee and the range of Coffee Warehouse blends visit www.coffeehouselane.ie or on Facebook and Twitter.
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