Craft beers from Waterford micro-brewery set to hit shelves at Lidl stores nationwide

Products from a micro brewery in Waterford will hit shelves in Lidl stores across the country next week after it was selected for the retailer's Kickstart Supplier Development Programme. 

More than 100 artisan products from over 45 Irish producers will be available at Lidl’s 222 stores nationwide from Thursday, September 19 for a limited time, while stocks last. 

A number of craft beers from Hopfully Brewing Company will be among the products available as part of the programme.

Kate O’Driscoll, Supplier Development Manager at Lidl Ireland and Northern Ireland said: “It is a very exciting and proud day for our Kickstart suppliers as they see their range of 107 products land on Lidl shelves in every one of our 222 stores across the island of Ireland.

"This is the cumulation of six months of hard work, collaborating with our in-house experts and receiving practical guidance on how to scale production, drive production efficiency, as well as product development, branding and packaging support, allowing these suppliers to optimise this opportunity and scale for success. We’re looking forward to seeing our customers' response to these new innovative products.” 

READ ALSO: Waterford farmer fined for illegally burning plastic and household waste at farmyard

Lidl’s Kickstart Supplier Development Programme is just one of the many ways in which the retailer supports the Irish agri-food industry as it continues to give Irish producers unrivalled access to local and international markets supporting the growth and success of Irish produce worldwide.

To date, the retailer has invested more than €30 million in supporting over 250 Irish producers through the Kickstart Development Programme.