Waterford set to become 'a complete destination' for visitors

 Visit Waterford

The launch of the Visit Waterford Tourism Analysis and Promotional Plan

There was a great sense of celebration and enthusiasm at Tramore Racecourse for the launch of the Visit Waterford Tourism Analysis and Promotional Plan.

Officially opening the event, Mayor of Waterford Cllr John Pratt spoke of the importance of delivering the message that Waterford has the very best to offer in terms of tourism.

Food and drink producers from all over the county were on hand, showcasing exactly why Waterford was chosen as the Foodie Destination of Ireland 2019, which added to the celebratory atmosphere.

Detailing the promotional plan, chair of Visit Waterford David McCoy said: “It provides a plan for Waterford to become a complete destination for both domestic and international visitors. It also provides a framework for all businesses with a stake in tourism to participate in the promotion of Waterford alongside their business.”

He went on to outline the Visit Waterford marketing objectives, which include activating the ‘Waterford, Where Ireland Begins’ brand, building awareness of Waterford as a destination, creating targeted promotional marketing material and a three-year implementation plan, as well as encouraging and developing collaborative links with tourism providers.

Visit Waterford, which is a membership organisation, has already identified a number of campaigns to target international and domestic visitors to stay in Waterford and created a content bank for members, which includes new images of the city and county, along with social and promotional videos. A new website has also been developed with the support of Waterford City and County Council and can be viewed at

The underlying message from the launch is one of collaboration, with stakeholders coming together to promote Waterford to a national and international audience, which was endorsed by Sarah Fitzpatrick on behalf of Fáilte Ireland.

The promotional plan is in line with Ireland's Ancient East objectives and has the full support of Fáilte Ireland.

To continue reading this archived article for FREE,
please just kindly register and/or log in.

Registration is absolutely 100% FREE and will help us personalise your experience on our sites. You can also sign up to our carefully curated newsletter(s) to keep up to date with your latest local news!

Register / Login

Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.

Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.