Premium Chinese car brands coming to Europe
The number of Chinese car brands available in Europe is expanding again with the announcement that HiPhi and Zeekr will both be coming to the region.
There has been huge interest from growing Chinese car brands to expand their footprint into Europe, with Great Wall Motors (GWM) and BYD both being introduced to in recent months.
Starting with bold electric start-up brand HiPhi, which wants to have cars on European roads by the end of 2023. The firm has announced two new ‘Hubs’ in Munich and Oslo, with Germany and Norway respectively being two of the main markets when it comes to EVs.
HiPhi’s ‘X’ SUV has already been approved for sale by the European Union and will be the first model from the brand to be sold outside of China. It will be followed by the arrival of the recently-unveiled HiPhi ‘Y’ in 2024.
“In 2023, we will launch a global brand strategy and expand into overseas markets, with the European and Middle Eastern markets the focus of our first wave of expansion.”
Zeekr, owned by Chinese automotive giant Geely, which also operates Volvo and Lotus, has announced a similar expansion. This premium EV firm will introduce its 001 shooting brake and ‘X’ urban SUV by the end of the year in Sweden and the Netherlands, and into further European markets shortly after.
The firm says it wants to create a ‘one-stop shop’ for European customers and aims to address issues with charging anxiety, residual values, range and reliability with its ‘360-degree combination of services’.
Spiros Fotinos, CEO of Zeekr Europe and formerly of Lexus, said: “European consumers are increasingly ready to make the shift to EVs and are more open than ever to new technology brands – especially ones purely focused on electric vehicles.
“With the resources, knowledge and experience we’ve got behind us, Zeekr is well positioned to offer world-class EVs, innovative services and an exceptional experience that will make the transition to electric easier than ever, allowing us to contribute to a more sustainable future.”