House of Waterford Crystal takes on the land ‘Down Under’

Tourism Ireland gets ready to lead sales mission to Australia and New Zealand



Tourism Ireland, together with 11 Irish tourism companies including the House of Waterford Crystal, is preparing to undertake a week-long sales mission to Australia and New Zealand at the end of October, aimed at growing tourism from both markets.

The organisation held a briefing in Dublin for the companies who will participate in the upcoming sales mission.

 The sales mission – which takes place October 22-28 – will target hundreds of influential travel agents, tour operators, airlines and travel journalists through a series of workshops and networking events in the key cities of Brisbane, Melbourne, Sydney and Auckland.

The objective is to engage with travel professionals in the four cities who are currently selling Ireland or who have strong potential to sell the destination and to encourage them to extend their Ireland offering or to include Ireland for the first time in their future brochures and programmes.

The island of Ireland has seen good growth in visitors from Australia and New Zealand over the past few years, with around 228,000 visiting from both countries in 2017.

“Our sales mission is a key element of our promotional programme in Australia and New Zealand as we prepare for 2019. The workshops will give our tourism partners from Ireland a really good platform to inform and influence the travel professionals they meet about what Ireland and Waterford have to offer and, importantly, encourage them to include the destination in their future brochures and programmes," Sofia Hansson, Tourism Ireland’s manager for Australia and New Zealand, adds.