James Swarbrick and Mark Bergin of Coffee House Lane, Waterford.
Waterford’s Coffee House Lane recently delivered the first consignment of its 1690 and Aikenhead’s signature coffee blends to the United States where it will retail at Cost Plus World Market, capping off what can only be described as a remarkable year for the local coffee producer.
With almost 300 stores across America, Cost Plus World Market is a multi-million dollar chain of retail stores that sells home furniture, décor, craft and an array of international food products.
The introduction of the award-winning Waterford brand to the American marketplace is a fantastic boost for the company, which recently won gold at the 2018 Blas na hEireann Irish Food Awards, the biggest competition on the island of Ireland for quality Irish produce.
Mark Bergin of Coffee House Lane is excited about the new venture into the American market. “With the assistance of Bord Bia, we were introduced to a host of international food buyers from over 50 countries at its Marketplace International event in April. Amongst the many buyers we met, Cost Plus World Market was interested in our coffee from the outset and that got the ball rolling. After the initial introductions, the hard work began for us to be export ready," Mark says.
James Swarbrick and Mark Bergin of Coffee House Lane.
Everything from labelling as to origin, adhering to technical standards and complying with specific packaging rules are crucial to successful exportation to the US market.
The first consignment of the 1690 and Aikenhead’s blends left Waterford last week, with Mark anticipating that they will be a unique offering to the US consumer. “The two blends we are exporting are our most popular Irish selling blends. They are roasted longer to produce a mellower, lighter roast which makes them more palatable than the darker richer blends that Americans are traditionally used to.
"What’s also really exciting is the opportunity to be able to tell the story of how Waterford is the de facto home of coffee brewing in Ireland, dating back to 1690, when visionary John Aikenhead first brewed and distributed coffee in Ireland at his coffee house on Coffee House Lane," he adds
Bord Bia manager for North America, Henry Horkan, says Marketplace International 2018 at Dublin's RDS provided an opportunity for buyers to explore new potential with sustainably produced, innovative Irish food companies. "With over 500 buyers from 52 countries in attendance, the occasion also enabled some of the best Irish food and drink producers to expand into new markets.
“Irish food and drink exports have continued to grow over the last eight years to €12.6 billion in 2017. Initiatives such as Marketplace International assist companies to find new customers in new markets. We are delighted that Coffee House Lane was successful in finding a new opportunity at Marketplace International and we look forward to seeing two of their great coffee blends on the shelves of one of America’s most successful retail stores.”
For more information about Coffee House Lane and its range of blends, visit their website and follow them on Facebook and Twitter.