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19/10/2021

Waterford Treasures joins Tourism Ireland’s Canada sales blitz

Tourism Ireland, together with a delegation of 13 companies from Ireland and Canada – including Waterford Treasures – undertook a three-city sales blitz to Canada last week, meeting with group tour planners and travel agents in the cities of Montreal, Ottawa and Halifax.

The sales blitz involved a B2B workshop and networking sessions in each city, where the participating tourism companies had the opportunity to sell to influential Canadian travel professionals. They told them all about the many opportunities Ireland offers for group and luxury travel and highlighted our heritage, culture and cuisine.

2017 was the best year ever for tourism to the island of Ireland from Canada, with visitor numbers increasing by around +11% over 2016.

Dana Welch, Tourism Ireland’s Manager Canada, said: "Travel agents and tour operators continue to be an important booking channel for Canadian holidaymakers, so a key element of our strategy is working closely with the travel trade, both online and offline.

“We are determined to ensure that success continues and our sales blitz this week provides an excellent platform to kick-start our promotional effort for 2019. The recent announcement by Aer Lingus about its new service from Montreal to Dublin for next summer is more good news for tourism to the island of Ireland as we prepare for 2019. Our message here in Canada is that it has never been easier to get to Ireland, with more airline seats from more gateways than ever before.”

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